Japanese cosmetics, or J beauty, is ideologically very similar to Korean cosmetics, they both focus on prevention more than repairing damage afterwards. The Japanese skin care routine is not much different either from the Korean version.
- Cleansing (the Japanese also prefer double cleaning).
- Moisturization (face lotion, treatment liquid).
- Strengthen - prevention of skin problems by choosing the right products, for example adding well age products to the routine (serum).
- Renew the skin with a suitable product according to what it needs, for example choosing a product to even out skin tone, fade wrinkles and so on (moisturizer).